The Four Pillars For Achieving Sales and Execution Success
The store is where the rubber meets the road, and performance in-store is the most indicative yardstick of success for brands in-market. In a scenario where brands are prudent with spending, it’s imperative for them to rationalize a distribution and sales strategy to maximise performance at the shelf where the consumer makes a final purchase. The good news, however, is that this formidable task can be broken down into four actionable steps to win in the market.
- The Right Store
- Getting Assortment Right
- It’s All About Relative Servicing
- Keep An Eye On Visibility