The Four Pillars For Achieving Sales and Execution Success

 In International
The store is where the rubber meets the road, and performance in-store is the most indicative yardstick of success for brands in-market. In a scenario where brands are prudent with spending, it’s imperative for them to rationalize a distribution and sales strategy to maximise performance at the shelf where the consumer makes a final purchase. The good news, however, is that this formidable task can be broken down into four actionable steps to win in the market.

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  • The Right Store
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  • Getting Assortment Right
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  • It’s All About Relative Servicing
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  • Keep An Eye On Visibility

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