Shopping secrets: How grocery stores get you to buy more

 In International
Shopping for groceries may seem fairly routine. Grab some bread, eggs and milk and head towards the checkout line.
But grocery shopping is big business. In 2014, U.S. supermarkets made $638 billion in revenue.
Retailers have spent a lot of time and money trying to understand customers’ buying decisions during that quick dash through the supermarket.
Stores have tried everything from facial recognition to club cards, to influence shopping behavior.
To find out about the science of shopping, KGW walked around a grocery store with retail consultant Herb Sorensen, author of “Inside the Mind of the Shopper.”
Sorensen shares some of the most common ways stores get you to fill up your shopping cart, and tips for saving money at the supermarket. – Read more…

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