Consumers Increasingly Visit Supermarkets for Prepared Foods: NPD

‘Lines between retail foodservice and QSRs are blurring,’ says analyst Bonnie Riggs.

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As grocery and convenience stores continue to integrate more restaurant-style products and services into their operations, an increasing number of consumers are choosing these outlets for their prepared meals and snacks, in addition to quick service restaurants (QSRs), according to new research from The NPD Group.

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Convenient food from supermarkets and c-stores has incrementally added customers to the fast food/foodservice market, according to NPD’s QSR Plus Retail Market Monitor, which finds that the number of fast food purchases made at retail outlets per customer in the March 2015 through June 2015 period is more than six visits higher than those made to QSRs in an average four-week period.  Progressive Grocer – Read more…