Mars urges retailers to ‘refresh, reward and remind’

 In International

Mars, Inc., through two of its business units, Wrigley and Mars Chocolate, has identified three shopper mindsets it believes retailers should focus on to help capture more impulse purchases across transaction zones. The three shopper mindsets are refresh, reward and remind.
To capture those purchases, Wrigley and Mars said they are taking a fresh look at where shoppers purchase goods and services, calling them collectively “transaction zones.” According to the companies, the front end remains critical and the largest impulse area of the store, but shoppers also are checking out via other transaction zones, including the pharmacy, cafe, on their mobile phones and via “buy on-line, pick-up in store” models. As shopping continues to evolve, retailers and manufacturers must increase conversion of impulse items across all transaction zones, regardless of channel, Wrigley and Mars said. Food Business News – Read more…

Recent Posts

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.