Penny-pinching supermarket shoppers switching in droves

 In Aldi, Australia, Coles, NewZealand, Woolworths
Half of Australia thinks it can get cheaper groceries by switching supermarkets, and about one in four of us have already switched.
Figures from consumer research firm Canstar Blue give the shopper’s perspective of the war being waged for our grocery dollars. They show we are floozies for the right price, but too lazy to travel very far looking for it.
Canstar Blue editor Simon Downes said the customer churn was largely – but not exclusively – because of cut-price grocery store ALDI and it’s disruption of the longstanding dominance of Coles and Woolworths. Sydney Morning Herald – Read more…

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