Study: Brick-and-mortar still appeals to customers
Reports of the store’s demise are greatly exaggerated.
According to the annual Global Shopper Study from mobile solutions provider Zebra Technologies Corp., more than three-quarters (76{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) of shoppers feel positively about shopping in stores and nearly one-half think that technology solutions are helping retailers enable and improve their shopping experience.
In addition, more than three in 10 shoppers would prefer to go to a retail store to pick up items purchased via online or mobile channels. At the store, consumers are very interested in Wi-Fi and location-based, in-store services such as mobile coupons (51{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}), shopping maps (45{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) and associate assistance (41{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}). Drug Store News – Read more…
According to the annual Global Shopper Study from mobile solutions provider Zebra Technologies Corp., more than three-quarters (76{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) of shoppers feel positively about shopping in stores and nearly one-half think that technology solutions are helping retailers enable and improve their shopping experience.
In addition, more than three in 10 shoppers would prefer to go to a retail store to pick up items purchased via online or mobile channels. At the store, consumers are very interested in Wi-Fi and location-based, in-store services such as mobile coupons (51{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}), shopping maps (45{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) and associate assistance (41{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}). Drug Store News – Read more…
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