Target pushes innovation but also promises to fix the basics
Target is using 25 stores in the Los Angeles area as testing grounds for the retailer’s top 50 innovations — from electronic tags to adviser services in the baby department.
CEO Brian Cornell said the test stores will help the company determine how its new and existing stores will look in the future as Target works to improve the customers’ experience while pushing innovation.
The program is due to start later this year and comes a time when Target faces stiff competition from the likes of e-commerce heavyweight Amazon.com.
But executives also emphasized the Minneapolis-based retailer needs to fix some more down-to-earth problems, like keeping its products — from basic necessities like diapers to home goods — in stock. AP, The Big Story – Read more…
CEO Brian Cornell said the test stores will help the company determine how its new and existing stores will look in the future as Target works to improve the customers’ experience while pushing innovation.
The program is due to start later this year and comes a time when Target faces stiff competition from the likes of e-commerce heavyweight Amazon.com.
But executives also emphasized the Minneapolis-based retailer needs to fix some more down-to-earth problems, like keeping its products — from basic necessities like diapers to home goods — in stock. AP, The Big Story – Read more…
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