Vita Coco and Jimmy’s Iced Coffee on samples, meeting consumers and building a brand: ‘You can’t just slap a product on a billboard’

 In International
Handing out free samples is not a new marketing strategy: but it’s an important one that’s been a key part of building Vita Coco coconut water and Jimmy’s Iced Coffee, say the CEOs behind the brands.
Giving people the chance to meet the brand, talk about the brand, and actually taste the product builds a strong emotional connection with consumers. It also educates consumers about the product and brand, say the entrepreneurs.
Vita Coco’s European CEO Giles Brook; and Jimmy’s Iced Coffee founder Jim Cregan were speaking at Canadean’s Innovation in Non-Alcoholic Beverages conference in London recently.  Beverage Daily – Read more…

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