Single Households, Solo Diners Driving Snacks-As-Meals Trend
The growth in snack foods being consumed at meal time are largely driven by single-person households and people who are eating those meals by themselves, confirms The NPD Group.
In 2014, annual per-capita instances of eating snack foods at meal times among solo diners was 191, versus 167 in 2011, according to NPD’s new Snacking in America report. Across the U.S. population, that translates to represents a difference of billions of eating occasions.
The U.S. now has 38 million single-person households, so it’s not surprising that this group has an impact on snacking, notes the report.
Like larger households, single-person households cite health and weight management as key motivators for eating snack foods at meals, and particularly better-for-you snack foods. The most common over-indexing motivator cited across the better-for-you snack categories was the accessibility of a single-serve package. Media Post – Read more…
In 2014, annual per-capita instances of eating snack foods at meal times among solo diners was 191, versus 167 in 2011, according to NPD’s new Snacking in America report. Across the U.S. population, that translates to represents a difference of billions of eating occasions.
The U.S. now has 38 million single-person households, so it’s not surprising that this group has an impact on snacking, notes the report.
Like larger households, single-person households cite health and weight management as key motivators for eating snack foods at meals, and particularly better-for-you snack foods. The most common over-indexing motivator cited across the better-for-you snack categories was the accessibility of a single-serve package. Media Post – Read more…
Recent Posts
