Get to Know Your Customer and Make Social Shares Matter

 In International
Consumers are bombarded with more than 5,000 messages a day. Ninety percent of email and 44 percent of direct mail goes unopened, and only 0.01 percent of banner ads are clicked on.
People don’t want to be told to engage, when to engage, and how. Rather, they want to discover and share on their own time, in their own unique way. Only when a consumer falls in love with something does it get a share or a like.
According to a 2014 New York Times Customer Insight Group study, 68 percent of people share content to give others a better sense of who they are and what they care about. There’s a reason that social media is now studied in the anthropology and sociology fields as fundamental to our sense of self and our relationships with one another. Just look at #FOMO or #instajealous.  Entrepreneur – Read more…

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