Sales of indulgent snacks outpace healthy options, IRI data shows

Consumers may be seeking more healthy and fresh foods in general, but when it comes to snacks, more people want an indulgent treat than something good for them, according to marketing data from IRI.

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In 2014, “for the first time in a long time, indulgent is outpacing healthier” snack sales, said Sally Lyons Wyatt, executive VP and practice leader, client insights at IRI. She explained during the March 19 webinar State of the Snack Food Industry, that dollar sales for indulgent snacks are up 3.1{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} year-over-year in 2014 compared to an increase of 2.5{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} for healthier snacks.
This reversal reflects that 59{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of consumers say they indulge when they snack, according to IRI data, which also shows that when consumers reach for snacks it is often to satisfy cravings for foods that were salty, sweet, crunchy or crispy.  Food Navigator USA – Read more…​