Vittoria coffee seller wins trademark battle over ‘oro’ and ‘cinque stelle’

 In Australia, NewZealand
Can a coffee seller trademark the Italian words for "gold" and "five stars"?
That was the question at the centre of a long-brewing legal battle between the vendor of Vittoria coffee and the importer of rival brand Molinari.
On Wednesday, the High Court ruled that Cantarella, vendor of Al Pacino-spruiked Vittoria coffee, could trademark the words "oro" (gold) and "cinque stelle" (five stars) for its premium coffee.
Cantarella had successfully trademarked the words in 2000 and 2001.
But it lost the rights last year when a three-judge bench of the Federal Court overturned its previously successful lawsuit against Modena, the Australian distributor of Molinari coffee, for infringing its trademarks by using the words on its products.  Sydney Morning Herald – Read more…

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