Kudos to Woolworths
However, last night I was surprised by the outcome of the Recipe To Riches show, as I watched the last portion of the show and was expecting the more typical dish of Ragu to be selected as the winner, rather than the potentially less typical grocery food item, the kebab.
To the credit of Woolworths, they have now shown their support for innovation, as it has been a catch cry for the last few years by the majors.
I think that they have actually demonstrated they can also be innovative, as the safer option would have been to pick the Ragu.
What will be interesting is to see if Woolworths can demonstrate this outside of their reality TV show and back it up with small and large suppliers and thus put the rhetoric to bed, so to speak.