George Weston wants to win the bread war with Goodman Fielder

 In Australia, NewZealand
George Weston Foods is eyeing Goodman Fielder’s leading share of the $2 billion bread market after posting its best results in four years and entering a new era of growth that could include acquisitions, joint ventures and partnerships.
"Our ambition across Australia and New Zealand is to be the leading bakery business – if that means the market leader, we’re more than happy to sign up to that," said George Weston chief executive Andrew Reeves.
"Goodman Fielder is certainly the market leader in packaged bread – I’d like to think over time we could wrestle leadership in that segment," Mr Reeves told The Australian Financial Review in an exclusive interview on Monday.  Sydney Morning Herald – Read more…

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