Diageo expects Coles to catch Woolworths in liquor retail market

 In Australia, Coles, NewZealand, Woolworths
The managing director of Diageo Australia, which sells brands including Johnnie Walker, Smirnoff and Bundaberg Rum, believes Coles will eventually be able to reinvigorate its liquor retail business to be a much more forceful competitor against rival Woolworths.
Tim Salt, who runs the No.1 company in spirits in Australia, says while Woolworths is currently the standout performer when it comes to liquor retailing, he expects Coles will be able to catch up in a similar way to its dramatic improvement in supermarkets.
"I wouldn’t back against them, given what they’ve done in supermarkets," Mr Salt says.
Coles has out-performed Woolworths in supermarkets for a record 21 consecutive quarters, but in liquor retailing is a long way behind, as Woolworths powers ahead led by its flagship Dan Murphy’s superstore chain.  Sydney Morning Herald – Read more…

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