Australia lagging in m-commerce
Australian retailers are lagging behind with their m-commerce strategies and are failing to meet consumer demands, according to new study.
More than half of Australian shoppers are now using their smartphone devices to assist them at some stage of the shopping process, an increase from 38 per cent in 2011, however, a joint study by NetSuite and the Australian Retailers Association (ARA), has found that less than 30 per cent of retailers currently offer a smartphone accessible website.
The study, conducted by Frost & Sullivan, surveyed 120 ARA members (focusing on smaller retailers with less than 50 outlets), was carried out in June 2014 to understand how retailers are adapting to the growing use of mobile devices as an integral part of the shopping process. Insideretail – Read more…