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Archives

Monthly Archive for: "July, 2014"
Home » Archives for July 2014
0
By purveyancenews
In Australia, NewZealand, Pharmacy
Posted July 31, 2014

Pharmacy in need of boost

The pharmacy industry has undergone several changes over the past few years, due to considerable changes taking place in the general pharmaceuticals sector. n Growing regulatory and competitive [...]

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0
By purveyancenews
In Australia, Coles, NewZealand, Woolworths
Posted July 31, 2014

Woolworths trademark maps out financial services ambition

Eager to not fall behind arch rival Coles as it pushes deeper into offering a suite of financial services to shoppers, Woolworths has mapped out its own ambitious plan for its ‘Woolworths [...]

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0
By purveyancenews
In Australia, NewZealand
Posted July 30, 2014

Spam sushi? ‘Super consumers’ earn more bang for the brand

Consumer products experts Rachael Powell and Eddie Yoon live at opposite ends of the earth but share a common passion – spam.Not the unsolicited emails that fill their inboxes, but the canned [...]

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0
By purveyancenews
In Australia, NewZealand, Woolworths
Posted July 30, 2014

Woolworths trademark maps out financial services ambition

Eager to not fall behind arch rival Coles as it pushes deeper into offering a suite of financial services to shoppers, Woolworths has mapped out its own ambitious plan for its ‘Woolworths [...]

READ MORE
0
By purveyancenews
In International
Posted July 30, 2014

The fallacy of megabranding: Keeping brand extensions relevant

When years of blockbuster success are followed by flagging growth, it is tempting for older brands that still enjoy high consumer awareness and stable base volumes to try to stimulate growth by [...]

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