Apple brings trade-in to Australia
Apple will allow its Australian customers to trade-in their iPhones and iPads for credit towards new models.
Customers can receive a maximum of $250 credit towards a new iPhone or up to $215 for an iPad, Apple said in a statement on Tuesday.
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The latest models – the iPhone 5S, iPhone 5C, and iPad Air – are not eligible for the credit, nor are Apple’s first-generation models, though customers can still bring them in for recycling.
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The program, which first launched last August in the United States, helps Apple bolster its green credentials.
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Yet it also helps the company retain customers, giving them an incentive to remain in Apple’s ecosystem rather than defecting to rivals such as Samsung. Insideretail – Read more…
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