The rise of fusion retailing

 In Australia, NewZealand
Yesterday’s lines of demarcation in retailer usage and offering are quickly becoming fuzzy.

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This weekend I went to my local supermarket, ate some freshly made sushi, drank some coffee, arranged some credit, organised my insurance, had my blood pressure checked, confirmed that I don’t currently have diabetes, and even managed to buy some groceries.

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Yesterday I visited a local high street fashion shop that sold everything from art, hair, shampoos, razor blades, pot plants, ceramics, and even some fashion. Then I thought it time to get my hair cut, and even my local barber is into blurring the lines, with racks of fashion, healthy food, juices and street art adorning the offer.

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And there are many other examples to highlight the blurring of the lines. Although this trend is not just restricted to the high street retailer or to larger vertically integrated conglomerates, it is a growing way of life for both consumers and retailers alike. Insider Retail – Read more…

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