Coles leads retail mag readership

 In Australia, Coles
Around 3.8 million Australians aged over 14 read Coles Magazine, ahead of 2.1 million for Woolworth’s Fresh, the latest readership figures from Roy Morgan Research show.

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The vast majority of readers of these magazines are their households’ main grocery buyer, with women comprising around three quarters of each magazine’s readership. Around a third of readers of either magazine are parents with Retail World – Read more…

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