Coles drives private label awareness
The retailer is inviting customers to taste test Coles brand products, launching the Coles Brand Reviewer of the Year competition.
Coles has launched a national search for the Coles Brand Reviewer of the Year, with a campaign inviting customers to taste test and share their feedback through in-store sampling, Coles Online and the new colesbuzz.com.au site.
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By visiting the site, shoppers can write a review in 25 words or less of their favourite Coles Brand product. The Coles Quality Retail World – Read more…
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