Chemist Warehouse to ignore order for ad retraction

Chemist Warehouse has again been found to have breached advertising standards, by making ”unlawful, misleading and unverified” claims.
But Damien Gance, the company’s commercial manager, said Chemist Warehouse would not comply with an order for a retraction.
This means a likely showdown between the high-profile retailer and the Department of Health, which has the power to enforce the order.
The order relates to content that was on Chemist Warehouse’s website, titled ”health information”, which discussed health problems such as breast cancer, diabetes and stroke, alongside advertisements for various vitamins.  Sydney Morning Herald – Read more…