Everyone has a price
Charging different customers a different price for the same product is not exactly a new idea. The airlines have been doing it for ages, so have the hotel chains. They are simply exploiting the fact that different kinds of people have a different level of willingness to pay.
Now, some traditional retailers would like to get in on the act too. Surprisingly, they are not about to do it on the internet, where each transaction is concealed from every other customer, but right there in the conventional store, in the open, in plain view of everyone. Sydney Morning Herald – Read more…