Retailer’s Responsibility to Mobile Consumers Grow

 In Australia, BigW, Coles, KMart, Myer, NewZealand, Target, Woolworths
Retailers are no longer just responsible for selling goods and services; they are also accountants, supply chain managers, marketers and IT experts mainly because mobile technology is now so embedded within the industry it has changed the way they operate.

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The latest Australian Mobile Phone Lifestyle Index by Australian Interactive Media Industry Assocation (AIMIA) shows mobile ownership in Australia continues to explode. Eighty-eight per cent of respondents of the survey now own a smartphone compared to 76 per cent of respondents last year and tablet ownership is now at 56 per cent compared to 38 per cent last year. RetailBiz – Read more…

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