Retailer’s Responsibility to Mobile Consumers Grow
Retailers are no longer just responsible for selling goods and services; they are also accountants, supply chain managers, marketers and IT experts mainly because mobile technology is now so embedded within the industry it has changed the way they operate.
The latest Australian Mobile Phone Lifestyle Index by Australian Interactive Media Industry Assocation (AIMIA) shows mobile ownership in Australia continues to explode. Eighty-eight per cent of respondents of the survey now own a smartphone compared to 76 per cent of respondents last year and tablet ownership is now at 56 per cent compared to 38 per cent last year. RetailBiz – Read more…