Battle of the supermarket baskets: How even the wealthy are trying to save at the check-out

MIDDLE-CLASS families have become the new supermarket warriors, triggering one of the most aggressive supermarket price wars ever.
No longer loyal to one chain, price-savvy middle-class mums and dads are trawling up to three grocery stores a shop to scoop up the bargains, forcing down commodity prices to that of a decade ago. Daily Telagraph – Read more…