Woolworths goes local to blunt supplier critics

 In Australia, NewZealand, Woolworths
Woolworths is considering launching a retail brand called ”Woolworths Local” in an attempt to play up its close relationship with Australian farmers and suppliers.
Woolworths and rival Coles face an increasingly hostile political environment over their sourcing policies.
Australia’s biggest supermarket chain, Woolworths has also created marketing imagery around a new label to be titled ”W Local”, which has the capacity to be slapped over its supermarket stores and liquor shops.  Sydney Morning Herald – Read more…

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