Supermarket spies: big retail has you in its sights

 In Australia, Coles, NewZealand, Target, Woolworths
Retailers are targeting individual customers for extra services or products by tracking their shopping habits, such as whether they drink alcohol or when they get petrol, raising serious privacy concerns.
Experts warn that the emergence of so-called "big data" is leading to people being individually identified even though the information was originally anonymous.
Retailers – including Woolworths, Coles and Target – track shoppers’ habits through loyalty cards. Woolworths recently said in an industry publication that it had managed to "overlay" its insurance company’s car crash data base and its Everyday Rewards statistics to reveal which consumers were best to target for insurance.  Sydney Morning Herald – Read more…

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