Industry report puts catalogues in their place

The catalogue industry has released its inaugural industry report, which outlines the medium’s place in the marketing mix as one of the most powerful advertising channels available.

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The ‘Annual Catalogue Industry Report 2012/13’ concludes that catalogues are the fourth largest channel to market, with a conservative industry size of $1.5 billion and are ranked among the most useful by consumers when making purchasing decisions. Retail Work – Read More.