IGA challenges major chains with new campaign

IGA supermarkets ramped up its price challenge to the major chains on Sunday, announcing 1,000 products’ prices will be cut by an average 13 per cent over the next 12 weeks.

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The new ‘Locked down low prices’ campaign is backed up by TV, online, catalogues and POS and feature the new face of IGA, comedian Anh Do.

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It is the third stage of a $10+ million marketing campaign, following the first two stages focusing on shoppers’ favourite brands and IGA’s Community Chest program, which has raised more than $60 million over the past 10 years. Retail World – Read More.