Woolies to go direct to dairy farmers

 In Australia, NewZealand, Woolworths

Woolworths has unveiled plans to buy milk directly from Australian dairy farmers as part of a campaign to demonstrate its concern about the viability of the industry despite offering $1 a litre milk under its own label.
Woolworths said today it is in negotiations with a group of NSW farmers to strike a commercial agreement to ‘‘will allow them to trial the supply of milk directly to the retailer.’’
The supermarket operators have traditionally bought their dairy products from milk processors who deal with the farmers.  Sydney Morning Herald – Read more…

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