Liquorland breaches advertising code

 In Australia, Coles, NewZealand

Coles-owned Liquorland has been found in breach of a voluntary code of practice in its TV advertising with the chain’s ads accused of encouraging binge drinking, underage drinking and for portraying a improper link between alcohol and sport.
The Alcoholic Beverages Advertising Code (ABAC), led by its chief adjudicator and former Keating government attorney-general Michael Lavarch, has admonished five Liquorland ads that revolved around similar scenes of young adults partying, playing sport, engaging in social activities while also grasping large quantities of either wine, spirits or beer.  Sydney Morning Herald – Read more…

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