Will retailers be left broken-hearted this Valentine’s Day?

With the Heat Group’s latest poll revealing that only 20 per cent of Aussie women think Valentine’s Day is valid to their relationship and 33 per cent plan to spend money on a gift for their partners, it might be retailers left with the broken heart if Valentine’s Day doesn’t deliver the positive sales boost some retailers are hoping for.
When asked how much they were planning to spend on a present for their partner for Valentine’s Day this year, only 33 per cent of the 465 women polled indicated they were planning to spend money on a gift. While 42 per cent of women indicated they, and their partners, don’t buy each other gifts for Valentine’s Day.  Retail World – Read more…