Australian grocery new market tracking report

One of Australia’s leading research companies, Roy Morgan Research nhas released its first, “Supermarket and Fresh Food Currency Report”.

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The Supermarket and Fresh Food Currency Report tracks numbers of ncustomers by the supermarket they shop at, total dollar spent in each nsupermarket, and also these details as a percentage of total market nspend dollars. The report also contains historical context such as ntrends reaching back to 2003. These show increases in fields such as ncross-visitation being the number of shoppers who shop at more than one nsupermarket. Australian Food News – Read More.

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