Australian grocery new market tracking report
One of Australia’s leading research companies, Roy Morgan Research nhas released its first, “Supermarket and Fresh Food Currency Report”.
The Supermarket and Fresh Food Currency Report tracks numbers of ncustomers by the supermarket they shop at, total dollar spent in each nsupermarket, and also these details as a percentage of total market nspend dollars. The report also contains historical context such as ntrends reaching back to 2003. These show increases in fields such as ncross-visitation being the number of shoppers who shop at more than one nsupermarket. Australian Food News – Read More.