Woolies plans to double home brand sales

 In Australia, NewZealand, Woolworths

Woolworths has unveiled further details of its plans to generate more sales from its generic or private label brands in its supermarkets, outlining at its strategy briefing a five-year plan to double its customer takeup of own brand products.

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At its investor briefing in Sydney this morning, managing director of Australian supermarkets Tjeerd Jegen said Woolworths had substantially lagged behind international retailers in terms of the proportion of own brand sales. Sydney Morning Herald – Read more…
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