Garnier takes greener solution to shoppers

 In Australia, NewZealand

L’Oréal Australia has supported the launch of its new Garnier Fructis Pure Shine with an experiential campaign in key shopping centres across the East-coast to help raise awareness of their hair care products’ eco-friendly benefits.
With the Garnier Fructis Pure Shine’s formula being 92 to 94 per cent biodegradable, the campaign by oOh!media’s experiential division oOhfactor! includes a custom built Garnier fish tank with real Gold Fish swimming around a large bottle of the new shampoo. RetailWorld – Read more…

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