Priceline’s new prescription model not without risks: Guild

A new ‘fixed price-point’ model being adopted by Priceline pharmacies, offering $5.99 private scripts, comes with some risks, the Pharmacy Guild of Australia believes.

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Kos Sclavos, Guild national president, has warned pharmacists who are considering following Priceline into a price-point system, that they could end up being stuck selling prescriptions at a set price, even if costs go up.

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“This is actually a new tactic. It’s what we call a ‘price-point tactic’, like Walmart’s $4 offer in the US. Pharmacy News – Read more…​

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