Priceline plays loyalty card to win over rivals
PHARMACEUTICAL wholesaler API plans to expand its Priceline pharmacy chain by as much as 50 per cent over the next three years by selling chemist franchisees on the benefits of its loyalty card scheme.
API managing director Stephen Roche said the Priceline chain, made up of 115 corporate stores and 215 franchise outlets, could add 170 new franchises by the end of 2014.
"We’re hoping to grow to at least 400 and maybe more than 500 in the next three years," he said. "We could get much bigger, but we need to make sure we don’t cannibalise our existing franchisees." The Australian – Read more…