Moving past e-commerce to NeXT commerce

“Becoming indispensable: Moving past e-commerce to NeXT commerce” is a great article from McKinsey, as it covers off how the approach to e-commerce needs a big upgrade grounded in a commitment to become indispensable to the customer through an exponentially deeper level of engagement online and offline.

Without giving too much away, organisations need to move beyond the notion of just giving trade customers a way of placing an order.

You need to go in with an open mind before reading this article, as it will challenge past and current practices, as well as behaviours.

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