B2B buyers aren’t just moving to omnichannel. They’ve arrived
Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all.
The comments from a recent McKinsey report supports the experience of brand owners using the Purveyance Marketplace.
Over the past 3 years we have been engaging with brand owners and sharing this growing trend, yet many brand owners still prefer to bury their head in the sand or take the attitude of “it’s not how we have done it in the past”.
Reading this report shows that trade customers say omnichannel works – and even surpasses past approaches.
If you can take away one point from the article it should be that your trade customers want in-person, remote and e-commerce channel interactions.