CPG manufacturers look at Direct to Consumer (D2C) models
As more CPG manufacturers look at Direct to Consumer (D2C) models, an important consideration still remains. As per McKinsey’s latest article: “a company’s D2C strategy shouldn’t stand alone; it must be integrated into an overarching channel strategy that anticipates—and seeks to resolve—channel conflict”
Speaking with clients and industry participants, it’s clear that currently there is no single strategy dominating the landscape.
What is evident through this process is the need for manufacturers to offer channel partners digital access to trade materials and not just an e-commerce ordering site.
Purveyance Retailer Marketplace offers brand owners and CPG manufacturers the best way to get trade materials and sales presenters out to the industry and trade customers.