12 Disruptive Trends for CPG

12 disruptive trends for CPG companies, as defined by McKinsey.
Item 2 (Importance of value/price sensitivity) is not restricted to consumers, as trade customers are also very sensitive to this, just like consumers are looking more to e-marketplaces (Item 6) so too are trade customers, as they seek to spend more time during business hours focusing on their customers, the consumer.

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