Will innovation finally add up for consumer-goods companies?

 In Australia

With the major chains demanding innovation from CPG manufacturers for the past several years and the latest McKinsey chart showing a staggering 50% decline for first year average sales, it’s no wonder innovation has slowed.
The “Will innovation finally add up for consumer-goods companies?” article also questions the value of the “vitality index” and offers thoughts on determining strategic roles for each innovation.

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