Cheese taking a bigger wedge as Australians spend more on dairy

 In Australia

Australian consumers, lured by tasty cheeses from the delicatessen, flavoured milk and butter, are spending more money on dairy products even as the nation’s milk production falls.
Our taste for cheese pushed supermarket sales of the popular dairy product up almost 5 per cent to $2.3 billion for the year to January. That figure meant cheese sales almost eclipsed the total value of milk sold ($2.4 billion) for the first time.
New data to be released on Wednesday by Dairy Australia shows that supermarket sales of butter and dairy spreads jumped more than seven per cent to $618 million for the year to the end of March, a new industry record.
The strong rise was partly due to a phenomenon described in the industry as the “MasterChef effect”, which refers to people doing more home cooking and buying more butter products to use in the kitchen, inspired by television cooking shows. Sydney Morning Herald – Read more…

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