The Need to Deliver a Better In-Store Experience

Almost 5 million Australian shoppers claim they don’t have the time to shop around for groceries. And many will only shop when the need is absolutely pressing. The total number of shopping trips in the market has fallen by 4% over the past couple of years, with online gaining occasions from other outlets – as well as increasing the average basket size (in dollar spend).

What this ultimately means is that there are fewer opportunities to convert a shopper to a sale while in-store. Retailers and manufacturers need to think very deeply about how to best influence each shopping experience to maximise the potential of a sale. Nielsen – Read more…