Ten trends of China’s consumer market in 2018

Throughout 2018, China’s Consumer Trend Index stabilized at a high level. As of the third quarter of 2018, China’s average consumption trend index stood at 113 points, the same as last year and still far above the global average of 105. With the continuous development of China’s economic structure, consumption has become an important driving force for the market.
Statistics released by the National Bureau of Statistics show that consumption will continue to be the engine behind China’s economic growth in 2018. Consumer spending contributed 78% to economic growth in the first three quarters of 2018, an increase of 13.8 percentage points over the same period of last year. Consumption has played an increasingly prominent role in boosting the economy, and Chinese consumers’ willingness to spend will continue to rise. Nielsen – Read more…