A ‘Natural’ Rise in Sustainability Around the World

When it comes to purchase behavior, it’s become abundantly clear that consumers care. In fact, the majority (73%) of global consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment. As consumers become increasingly aware of what they put in and on their bodies, they’re also interested in buying—and sometimes paying more—for products that simultaneously help the environment. In fact, almost half (41%) of consumers from around the world say that they’re highly willing to pay more for products that contain all-natural or organic ingredients.
According to our Consumers Buy The Change They Wish To See in The World report, we found that natural and organic ingredients and certifications serve as the entry level point for nearly every market when it comes to sustainability attributes consumers are searching for. From there, it becomes more specific and fragmented. Nielsen – Read more…