Trends in Pet Care Mirror Those of Pet Owners

 In International

The humanization of pets has played well for brands and retailers that have developed or pivoted their strategies for consumers looking to treat their furry friends to the best that life has to offer. The demand for higher-quality premium food, for example, has boosted retail sales dramatically over the past 10 years, with annual pet food household spend among pet owners increasing 36% between 2007 and 2017.
But with 21% of pet food sales shifting to online, retail is facing some challenges, and the right assortment and experience is key to capturing sales. Just in the last year, share of sales shifted 9 percentage points toward e-commerce, and there are no signs of slowing down. Notably, one in four Americans say that they’re more likely to purchase pet food online than in traditional stores. Nielsen – Read more…

Recent Posts

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.