What’s Next After Sugar Tax

While shoppers vow that they will not abandon consumption of their favorite taxed sugary drinks, it pays for manufacturers and retailers to listen to what shoppers need and anticipate how they will change their behavior amid price hikes brought about by excise taxes or the implementation of Tax Reform for Acceleration and Inclusion (TRAIN) law .
Nielsen syndicated qualitative study, Kamusta si Juan at Aling Nena, found that while shoppers claim continuous purchase of these taxed drinks, they will adjust their purchase and consumption habits to be able to afford these beverages. Among the changes in their habits ranging from lessening the frequency of consumption, extending the use of products, and even taking other items off their grocery baskets. Nielsen – Read more…