Total Consumer Report: March 2018

Navigating the fast-moving consumer goods (FMCG) landscape has become difficult. It’s not just the consumer path-to-purchase that’s grown in complexity. The playing field for manufacturers and retailers has evolved as well. Notably, for the first time since 2009, the total number of brick-and-mortar stores in the U.S. has declined. As we’ll review a little later, this hasn’t affected all channels to the same extent, but it does highlight the importance of handling product assortment and distribution with utmost efficiency. Nielsen – Read more…